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CoWorking – My Learnings

Co-working or Coworking comes to us from the year 2005, a concept initially introduced by Brad Neuberg. Although as the year passed by, his idea saw its own maturity. Brad Neuberg gave a name to a concept which was just brewing at the moment in San Francisco, between all the upcoming technology and facilities. His idea was hyphen less and was simple “coworking. He had a clear vision of how to give people a touch of professionalism, who worked from home or as a freelancer.

Coworking, if I talk in layman language is when different people come to a place to work together but not for the same company. They just have one thing in common and that is their goal to succeed.

I have been working with SprouBox, a co-working space for sometimes now, and I thought this would be a great way to share what I learned being a part of this industry

Co-working taught me a lot of important things but the few I would like to keep with me are:

Ocean of knowledge:

Working in a place which is not a traditional office space but consists of people from different fields, companies of different range and ideas to breathe is always the best way to gain insight. When you work in a company, you know 100 of people around you are punching the same numbers as you. But working in a co-working space makes you stand out. It brings the individual power of yours from inside. Your thoughts become wide and your ideas become stronger. You don’t fight for a place, but you fight for perception. You grow as a company and you grow and an individual. A person learns to respect other’s profession and personality when he becomes very well aware of his own esteems.

You are in-charge:

What is better than the feeling of freedom while working towards your dream? You are the in-charge of yourself and your work. It’s you who decides over your working hour. You decide what time you have to come and which time you need to leave. It’s you who decide for long working hours or movie break in between. This helps people in working both effectively and efficiently. You are your own instructor and you are your own guide. You know when you want to shift to corner or when you require brainstorming with people. Everything becomes clear in your mind, your plans and your concepts.

Community:

It’s always better to be a part of the community. A healthy and friendly community helps you and your work grow in various levels of success. Working within a community provides you vast mastery in your own field. A community is full of talents in every field in the market. You take help and you provide some and everything works fine. Healthy competition and some hands for help are always a great deal for achieving what one desires.

Community helps you to be sustainable and open. There is a lot more power in unity. And working in a community of talented minds gives you that.

Being a part:

Working in a coworking space made me realize how good it feels to be a part. To be a part of someone’s success or to be a part of someone’s low time. When, in a closed place, works an entrepreneur, a freelancer, start-ups, techies etc there will be a valley of ideas and stories. From some, you will be inspired and from some, you will learn. People do not judge them on the basis of their success or failure in a coworking space, but they judge them on how much they tried and how cool the idea sounded. There will always be someone with all his/her ears to listen to what you have in mind. There will be support and motivation, a place full of inspiration.

Work and Fun, Do Mix Together: 

At coworking spaces such as SproutBox, there are always events happening. Whether a motivational talk to a movie night. It provides the best fun possible while working. People are always enthusiastic about impromptu fun sessions. This builds the community strong and close. People get to talk and know each other more. And who doesn’t want a break once in a while? The best part is, you can showcase yourself one side or be an observer on the other. There is knowledge everywhere; one must know to grasp it.

In case you are still waiting to make a move to a Coworking space and thinking why this extra expense – after all you can work from home, or work from a rented office, I request you to join us for a tour, or come down and spend a day coworking with us – and experience the joys it has brought me and our other coworkers. SproutBox Operates 2 CoWorking Spaces at the Moment, one in DLF Phase 1, Gurgaon (Where I sit out of) and Another one in Okhla Phase 1, New Delhi

Oh Yes, the Image on top – No this is not a food blog, just one of those days where It was raining, and we wanted to have some Pakoda’s (yes we are desis) and I organised an impromptu get together for our coworkers, around Tea and some Amazing Bread Pakoda’s and Samosa’s

 

 

 

5 Startup Lessons that you can learn from Radhe Ma

Lesson 1: Make Sure whatever you do has a virality affect

A few days back there was a picture on Twitter, it showed a lady wearing a chura (red bangles) as newlywed Indian women would, and then there was a picture of her dancing – I saw this tweet go by, and ignored it.. suddenly in the evening this picture was being discussed on the news channels, I wondered what happened, only to catch up with the news and soon she was all over.

No one, well not many knew of her till the day these pictures came up on twitter, and what came out was that she was well established, her own set of followers and now she was trending everywhere, and everywhere you went people were talking about her.

Lesson 2: Sell to your probable customers, in less than 60 seconds

The Elevator pitch is not just for raising money, it is also for making sales. They say over years our attention span has reduced, and on twitter conversations don’t last for more than a minute. If you were to go by this, you need less than 60 seconds to make a sale, and Radhe Ma does this – whether this is by her attire, or people surrounding her and adding to the background conversation or by making sure you have heard about her (good or bad), even before she arrives on the scene. So next time you are looking at making a sale, make sure your customer has heard about you and your value proposition, if you are raising funds – make sure the Angel / VC has heard about you before you arrive there.

Lesson 3: Content is still King

Search for Radhe Ma and chances are you will come up with several hits, these hits are not just the news item from the time she became famous on twitter and was on the news channels, this includes videos on Youtube, Facebook pages that are active for long and also articles talking about how people have experienced spirituality in her sessions. No I am not recommending that you attend one or don’t attend one – i leave that choice to you, but having content out there, that explains what you do when you make a pitch, present a business card, or talk to someone about who you are and what you do is important.

Don’t skip on writing a blog, don’t skip on updating your social media network, don’t skip on creating videos – if videos is what people are looking for. Each of us has a different social media network that we follow, and who knows where people are searching for you.

Lesson 4: Have your own Tribe

Seth Godin [Wikipedia] in his book Tribes explains that there is an inherent need for us as humans to to connect with other human beings, whether this be for networking or this be for your tribe, or your followers if you were a godman / godwoman. Having a tribe of believers, early adopters, customers who buy your product because they believe in it is a great idea, and if you have a tribe that is large enough, say a 100,000 customers that buy from you on a regular basis, you have a business going. Today there is a lot of talk about Hyper Local Businesses and one of the lessons here is to ensure continual engagement, repeat buying, and having your own tribe.

If you want to know more about Tribes, I urge you to see the following TED Talk by Seth Godin.


Lesson 5: Palagarism can be a good thing, too

This brings me to my final lesson in the Radhe Ma Controversy, The Picture at the top of this article, is from a Party that had a theme of Radhe Ma – Indeed, this is not a joke – you can find this by clicking here on facebook. If people are copying your idea – that means there is something worth doing, whether you are building a mobile wallet, solving the bus ticket example, or building a travel site – there is a me too happening in that space, don’t worry about it as competition, see it as a validation of your idea, what you are doing is right, and if you follow Lesson 4 and build a tribe, if you follow Lesson 1 and build virality, if you follow Lesson 2 and are straight to the point on how you are better than the rest, your product, your service will succeed.

There are many more lessons that can be drawn out of the Radhe Ma news / controversy or from any other popular story that you see on social media, in news papers or on the television today. The world is now connected 24 x 7 and your news could be a minute long, or could be a month long, or could be an year long – what we all need is a story, a story that the world can tell about your startup. It is interesting to see how SproutBox is mentioned everytime someone talks about Coworking on Social Media, we finally have a tribe going and a virality to that effect. What do you think?

The article has been written in lighter vein, this article is not to point anything towards Radhe Ma, her followers or any one associated with her, or in the same space as she is. If you are someone who believes in her, we respect you, if you are someone who does not, we respect you for your thought there also. For us, the Viral affect and the Speed in which this news has spread, how people are now doing themed parties, to the discussions about her everywhere are great lessons that we think should happen to each startup.